Tri Fold Brochure Printing Tips and Tricks

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Why do a lot of companies make use of tri-fold brochure printing? The good reason for this is quite simple. Tri-fold brochure printing is the centerpiece of many marketing strategies because it works!  Customers are used to navigating through a tri-fold brochure and are very much familiar with the layout.  One of the reasons the tri-fold brochure format is so successful is that it allows a company to tell a story and guide their customer through its sales presentation.

A poorly designed tri-fold brochure will confuse and frustrate customers so it’s really important that you take a close look at your brochure design and printing which are vital to the success of the tri-fold brochure marketing format.  Consider some of these tips and tricks for your tri-fold brochure printing.

The Front Panel is the First Step to Luring in a Customer  

In other words, the design of your front panel can and will make or break any tri-fold brochure printing project. If your customer does not understand what your products and services are exactly or what benefits they can get from your business, then why in the world would they reach for your brochure? This is the last thing you would want to happen. After all, if your tri-fold brochure fails to deliver for you, then you just wasted your money.

In order to stand out from the tons of brochures displayed in a display rack, you have to know how to capture the attention of your potential customer and your tri fold brochure’s front panel will do this for you. So make sure the front panel engages the customer with images that communicate your company's core competencies.

Tell a Story

In this modern world we live in where advertising follows consumers everywhere they go, it’s no wonder they’re easily distracted and easily bored as well. So in order to successfully get a hold of your potential customer with the short attention span, you need to make your brochure work for you.

Guide your customers through a story or process. Use the natural flow of a tri-fold to tell your company’s story, your business’ basic products and services and how they work one panel at a time.

Separating lines

Each panel of your tri-fold brochure can work separately as a story board. Use separation lines or other graphical elements so your customer can easily tell whether you are discussing a different idea, product, or service or if it’s a continuation of the something.  This will help the reader follow along much more clearly and also allow them to simply pick and choose what information they want to read.

Keeping your customer in mind can help you overcome the design challenges presented by trifold brochure printing. Use a front panel that really catches their eyes. Tell a story across each panel, and separate different elements with lines or other graphics. 

By keeping these principles in mind, you’ll be sure that your tri fold brochure printing will help you effectively drive up the sales.